PR

Public Relations is a great way to raise awareness. For example publicising new products or letting people know about interesting work that a company has done. It needs to be borne in mind that people buy journals to read editorial, not look at adverts, so a PR piece can be very powerful. Research has shown that approximately 60% of written copy in journals is PR driven.

Publications can be quite amenable to printing a PR story as long as it does not overtly advertise a product. It must be interesting to the readers of the particular journal you have sent the PR piece to. It can be a great ‘soft sell’ for the company.

PR stories can be used in a number of ways:

• Sent to journals
• Included on the companies website
• Sent out as emails
• Included in newsletters

More about PR will appear on our blog.

If you would like to find out more about how PR could help your company please phone 01424 814111 or click here to contact us.